PUREOLOGY Hydrate Shampoo

Creamy, luxurious moisturizing shampoo that deeply hydrates normal to thick dry, color-treated hair.

For strands that seek a sensorial splash of intense moisture and supple softness. Our ultra-nourishing formulas shield against damage, seal in vibrant color and smooth even the thirstiest tresses from root to tip.

The #1 Hydrating Shampoo & Conditioner in the US^*
3 times more hydration in one use^**

^INGREDIENTS

^{A citrus summer breeze: Immerse yourself in the essence of sensorial summertime escape, highlighted by a harmonious blend of patchouli, lavendar, and bergamot for a purely refreshing experience.}

^{BEFORE & AFTER}

• Adds moisture
• Replenishes dry hair
• For Medium to thick hair types
• ZeroSulfate®, 100% Vegan Formula
• Color protection from patented Antifade Complex®

The Ultimate Hydration Regimen

Pureology's Hydrate includes 3-step routine is engineered with our patented Antifade Complex® and concentrated vegan formulas to nourish dry hair while locking in color vibrancy.

Step 1: Cleanse with Hydrate Shampoo
How To Use: Apply a dime-sized amount to wet hair. Emulsify the product in your hands with water before applying. Massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Gently cleanses without stripping moisture or fading your professional color.

Step 2: Nourish with Hydrate Conditioner
How To Use: After cleansing, massage a small amount into hair from mid-lengths to ends. Let the conditioner sit for 1–2 minutes. Instantly detangles and provides deep moisture with Jojoba and Green Tea extracts.

Step 3: Prime & Protect with Color Fanatic Multi-Tasking Leave-In Spray
How To Use: Mist onto clean, damp hair before styling. It provides 21 essential benefits, including protection against heat(up to 450°F) and UV filters. Smooths the cuticle, prevents split ends, and ensures your hydration lasts until your next wash.

All orders are processed and shipped out within 1-2 business days, Monday – Friday, 11 am-6 pm MST.

Canada-wide Shipping
We currently offer FREE SHIPPING on orders over $130 before tax for domestic orders.

Local Pick Up
We currently offer Local Pick Up within Edmonton at Bella360 Beauty Supply & Salon. Select Store Pick-up (Edmonton only) at checkout.

International Shipping
We ship to the US and internationally. 

Check our shipping policy for more details