What it is: A color-safe, pH-optimized shampoo with K18PEPTIDE™ to effectively cleanse while maintaining hair health for hair that feels strong, smooth, and healthy.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Color Safe
- Damage, Split Ends, Breakage
Key Benefits:
- pH-optimized to minimize damage during cleansing
- Reduces frizz, maintains color, helps detangle
- Microbiome-certified to help maintain scalp health
Highlighted Ingredients:
- Plant-Derived Surfactants: Create a gentle, high-foaming cleanse without leaving buildup behind.
- K18PEPTIDE™: Works as a protective shield to reduce protein loss that can weaken hair to keep it feeling soft, strong, healthy, and clean.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This pH-optimized shampoo (4.5-5.5) helps prevent excess swelling of the hair cuticle to help reduce frizz, preserve color, and maintain health and shine, especially important for damaged hair. An optimized pH also helps preserve the scalp microbiome. This shampoo is gentle enough to use every time you cleanse.
Fragrance Description: Clean citrus scent
Clinical Results: Results observed in a consumer study of 35 people after 21 days:
- 91% said hair feels healthier
- 91% said hair feels smoother
- 91% said hair does not feel weighed down
